Medical Advertising Guidelines

Medical Advertising Guidelines

There are several agencies in Australia that govern advertising of medical products and services. These organisations and regulatory bodies include (but are not limited to):

The Australian Health Practitioners Regulation Agency (AHPRA)

The Australian Competition and Consumer Commission (ACCC)

The Australian Medical Council (AMC)

For a schedule of relevant state-based legislation, refer to page 16 of the ASPS Code of Practice. Members may need to seek legal advice from their medical defence organistaion or elsewhere in order to ensure they have an accurate and up-to-date understanding of their legal obligations
A number of advertising codes and guidelines can also downloaded in this section of the website.


AHPRA Guidelines for Advertising of Regulated Health Services

The AHPRA Guidelines for Advertising of Regulated Health Services was jointly developed by the national boards under s. 39 of the Health Practitioner Regulation National Law 2009.The purpose of the guidelines is to provide guidance about the interpretation of the provisions of the National Law that apply to advertising of regulated health services.
Download a copy of the AHPRA Guidelines (updated March 2014). More information can also be found on the AHPRA website.


ACCC Guide for the Advertising or Promotion of medical and health services

The main objective of the ACCC Guide is to help the health and medical sector associations, individual practitioners and others assisting in the provision of medical and health services develop strategies that will improve compliance with the Trade Practices Act 1974 (the Act). The Act is one of the main regulatory instruments in relation to promotional activity.
Download a copy of the ACCC guide. More information can also be found on the ACCC website.


Therapeutic Goods Advertising Code

The Object of the Therapeutic Goods Advertising Code 2007 is to ensure that the marketing and advertising of therapeutic goods to the public is conducted in a manner that promotes the quality use of therapeutic goods, is socially responsible and does not mislead or deceive the consumer.
Visit the Therapeutic Goods Administration website for more information.