ASPS advertising guide for marketers is a practical resource for agencies, social media managers, copywriters and designers. It is also useful for practice teams working with cosmetic surgery, cosmetic medicine and other regulated health services in Australia.

The guide explains key AHPRA advertising requirements in plain language. It helps anyone involved in health marketing understand their responsibilities. It also supports compliant, ethical and patient-centred content.

Marketing health services in Australia comes with strict responsibilities, particularly when promoting cosmetic surgery and other regulated health services. AHPRA’s advertising guidelines apply not only to practitioners and clinics, but also to the marketers, agencies, designers, copywriters, social media managers and consultants who support them. This guide has been created to help marketing professionals understand the key advertising rules and avoid common compliance risks.

The guide explains important areas of AHPRA advertising compliance. Including the use of testimonials, before-and-after images, patient stories, influencer and user-generated content, pricing, claims about results, social media engagement and the importance of avoiding misleading or emotive advertising. It is designed to translate complex regulatory expectations into practical considerations for everyday marketing, content planning and campaign approval.

Whether you manage a clinic’s website, create social media content, run paid advertising, coordinate influencers or advise cosmetic surgery practices, this guide is a practical resource to help you market responsibly. Download the guide and share it with your team.

Download the ASPS guide here.

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