26 October, 2023

When Kylie Jenner famously admitted that her signature pout was the result of lip fillers, there was a significant increase in interest and uptake of the cosmetic procedure. That’s the power of social media.

But why is social media so persuasive and what is driving young women’s attitudes to cosmetic surgery?  

Like many women living with breasts so large they cause functional difficulties, Pingiaro had a constant ache in her neck and back, and battled with self-esteem.

In a new University of South Australia study, researchers have explored just this, finding that young women who regularly engage with social media were excessively self-judgemental and more likely to consider cosmetic surgery.

The study of 238 young Australian women (aged 18-29) also identified that 16% of women had already received cosmetic surgery and that more than half (54%) would consider having it in the future. Only 31% said that they would not undertake surgical cosmetic procedures.

Read the full article from University of South Australia, published here.

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